Included in: Digital Standard, Advanced and Premium Plan
A Leaderboard banner is made up of a still or animated image and a landing link (that could be either your page or even a specific product)
- SIZE: 728 px horizontal– 90 px vertical
- MAXIMUM WEIGHT: 40 KB
- COMPATIBLE FORMATS: .JPG .GIF .HTML5 or a Javascript that can be uploaded directly to Adserver
The characteristics of an effective BANNER.
- The best banners are light, simply animated and without too much text
- Always use a clear Call to Action, inviting users to find out more, get more information and the Call to Action “frame” should be clearly visible, and not in a fast-moving animation
- Remember that a banner must have a landing page. If you want to build your contacts, users need to land on a page with a request form for information or at least a page where they can download information about you and your products
POSITION
EXAMPLES
