Availability: weekly or fortnightly
Included in: Full email marketing package, Video email marketing package, Lead generation email package
The right format to make a splash, a video with a short text to convey your message directly to your clients
We need a corporate institutional video, a title and short text, and a link.
- SIZE: 600px standard – MAX 1000/1200 px long
- MAXIMUM WEIGHT: 150 KB
- COMPATIBLE FORMATS: Standard HTML file with video hosted on your server or one of the main video stream providers (e.g. YouTube or Vimeo).
- Provide a SUBJECT of about 5-6 words
- Link: there is no maximum limit to the number of links that can be included, but you should remember that a DEM must invite a click towards a main page that you want the user to see
- An effective DEM that will not generate SPAM should have an HTML file in which there is a good balance between text and images
- Avoid using words such as “discounts” “offer” or “promotion” in the SUBJECT. This is not a hard and fast rule, but can lead to SPAM and lower opening rates
- Flash animations
- Tag DIV (use tables = TABLE)
- Tag FORM (form for inserting data)
- Tag MAP (mapping of multiple links per image)
VERY IMPORTANT: External CSS (style sheets) – use instead CSS “inline” on tags