Availability: weekly or fortnightly
Included in: Digital Standard, Advanced and Premium Plan
DEM (Direct Email Marketing) is a direct marketing tool that uses email to deliver commercial communications to a clearly defined audience, normally profiled in a database of addresses.
- DIMENSIONS: 600px width (670px for NT24.it and Transizioneelettrica.it) – MAX 1000/1200 px in height
- MAX WEIGHT: 150 KB
- ALLOWED FORMATS: File in HTML standard with images allocate it on your own server & with “ALT TEXT”
- Provide a SUBJECT of about 5-6 words
- Link: there is no maximum limit to the number of links that can be included, but you should remember that a DEM must invite a click towards a main page that you want the user to see
- An effective DEM that will not generate SPAM should have an HTML file in which there is a good balance between text and images
- Avoid using words such as “discounts” “offer” or “promotion” in the SUBJECT. This is not a hard and fast rule, but can lead to SPAM and lower opening rates
- Flash animations
- JAVASCRIPT codes
- Tag DIV (use tables = TABLE)
- Tag FORM (form for inserting data)
- Tag MAP (mapping of multiple links per image)
VERY IMPORTANT: External CSS (style sheets) – use instead CSS “inline” on tags
EXAMPLES
