Centro Direzionale Milanofiori - Strada 4, Palazzo A, Scala 2 - 20057 Assago (MI)

Availability: weekly or fortnightly

Included in: Digital Standard, Advanced and Premium Plan

DEM (Direct Email Marketing) is a direct marketing tool that uses email to deliver commercial communications to a clearly defined audience, normally profiled in a database of addresses.

  • DIMENSIONS: 600px width (670px for NT24.it and Transizioneelettrica.it) – MAX 1000/1200 px in height
  • MAX WEIGHT: 150 KB
  • ALLOWED FORMATS: File in HTML standard with images allocate it on your own server & with “ALT TEXT”
  • Provide a SUBJECT of about 5-6 words
  • Link: there is no maximum limit to the number of links that can be included, but you should remember that a DEM must invite a click towards a main page that you want the user to see
  • An effective DEM that will not generate SPAM should have an HTML file in which there is a good balance between text and images
  • Avoid using words such as “discounts” “offer” or “promotion” in the SUBJECT. This is not a hard and fast rule, but can lead to SPAM and lower opening rates
  • Flash animations
  • JAVASCRIPT codes
  • Tag DIV (use tables = TABLE)
  • Tag FORM (form for inserting data)
  • Tag MAP (mapping of multiple links per image)

VERY IMPORTANT: External CSS (style sheets) – use instead CSS “inline” on tags